How to make your designs sellable?

1. Understand and know the nature of the client.

The first step is to know your client especially his taste, because in the end he shall choose the design, and we save time if from the beginning our design is based on the client’s taste. Of course we can provide our touch of originality, but basically the nature of the client must be reflected in the design.

2. Consider some of the client’s design brief

Sometimes it’s good to hear ideas and instructions what the client has to offer. Paying attention to their ideas and instructions can lead us to perform a job that suits your needs.

3. Go with a good idea and concept

It is very clear that we will not design something with the idea that the customer does not want, we will always do our best to design the project to his expectation. From the interviews I personally (either interview via chat, video call or staff) have, I try to go with ideas and proposals already defined by the customer to know that we are working on his project.

4. Make a visually appealing design

It is good to keep the norms and applied theory. There are design rules, and most designers know them, but sometimes rules are made to be broken, and sometimes we have to break the rules to achieve visually appealing designs, make it bold and stand out.

5. Show only the best work

As a portfolio, it is important to show only the best jobs. Not just to hide those works of which we are not 100% proud of but also to make a summary of quality content containing our best work.

6. Have a good justification for designs

There are times when the rules are necessary and it will allow us to apply a proper justification for each design presented. This shows to have a good reason that we know what we are working and designing.

7. Learning to defend our designs

It is not always to have our submitted design please the customer and this becomes important to have the justification and knowledge about the work done. We must learn that although the customer is “always right” we can defend and justify the design presented so that the client understands and accepts, without imposing something that does not like.

8. Be patient with your customers

Patience over all things. Answer your customer’s questions and doubts a number of times as necessary. Clarify guidelines and forms of work, budgets. Be organize and respect deadlines. This really helps the customer not to get impatient.

9. Comment Request

In meetings, it is important to talk to the client. Asking for comments is a good technique to know what the client thinks about the design presented and what he intends.

10. Do not display too much content

Sometimes a few concise words and images convey more information than a plain text length and a composite picture of many figures. An overloaded design tire the user’s view and this does not display the most relevant information quickly. It loses interest and does not look at the brochure. The design should contain the most relevant information clearly and prominently.

11. Complete design-time or before deadline

It is always important to be ahead of deadlines. Not only speaks well of us as professionals, but allows us to have a margin of error and gives us time to correct it.

12. Suggest a good production plan

After completion of the work, the client may suggest other ways to improve production. It is important to not just stick with what we were asked but to offer more and explain why it would be good to add or modify certain aspects.

How to improve your website if you’re freelancing

This is an article with 8 tips on how to improve your website if you are freelancing and I would like to share and tell you a little about these 8 tips.

1. Aim towards your target audience

The first thing to do is to look at the goal you want to achieve with your website. For example, some freelancers want to attract new customers while others want to focus on the customers who only see their work. Design something according to public purpose.

2. Professional design and update

We always aim to design professional, neat, basic, and the most important no need to fill the information site. Only show the latest works and the best and ensure that contact information is clear and accessible. A sleek, professional and sexy site can be very minimalistic but if properly designed could transmit trust with the customer visiting the site.

3. Texts care

Give some special care in drafting, maintaining consistency and good spelling. The texts should not be too long because no one will read. It should contain the most relevant information.

4. Multimedia Support

As websites are becoming cheaper and easier to integrate multimedia content, we must always remember to add some video information. The media gives the site a touch of animation, interaction with the visitor.
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5. Use the blog

Blogs are helpful and allow direct interaction with the client or potential client. It is also one of the best ways to keep customers informed of any changes.

6. Integration of social networks

Being present in them will improve almost instant Marketing. At least be present in those more than million known social networking sites and your traffic will increase and will always be present.
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7. Ease of use

Site navigation should be simple and intuitive. We should not complicate but to simplify life for users. They come to our site looking for a solution to a need and must find it fast and easy.

8. Build a relationship

It is an integration of the above tips. Have the contact information on hand visible to the user to find quickly, be present in social networks, respond to blog posts and keeping the site updated.

How to beat discouragement when working as a freelancer

In my site, I want to speak of designers and freelancers. I want to learn and teach what I know. I want to publish helpful articles for professionals and freelancers, and in this occasion I want to tell a post that talks about the causes of discouragement when working as a freelance.

While there are many factors that hinder the work on a freelance, one can depend on us, and by that I mean our state of mind when working.

Our mood can be influenced by factors such as:

Reviews :

It is impossible in this area of work not to have criticism, it can be both good and bad. In most cases, the reviews are not good because the customer did not like something or because someone did not get anything as they wanted. For any reason, criticisms should be taken as a constructive factor. It can make us improve and not get discouraged if we do not receive good reviews.

Personal Causes :

The life of every person is different from one another and often personal life has moments of difficulty that affects our work. The thing to consider in these cases is that everything happens, and after the storm, the sun rises.

Boredom :

Sometimes the work is similar, repetitive or routine and eventually we get tired and bored. Try to work something out in various ways to be always active and be more original and not get bored.

Health Issues :

It is very likely that sometime in the year we have health problems, albeit slight, we too are human beings. In those days in bed, we do not always feel our mind to tackle the job. I try to use those days to really clear out my mind so I can get back to work asap.

Overload :

Too much work can also vary our mood and everything can hurt us both mentally and physically. It can affect our performance to do good work and will eventually do a few bad work. By taking a few projects we can better focus on them, pay more attention, we will have more time to learn and know the customer and end up doing a better job.

Excessive Expectations :

Although our self-esteem is important, we should not raise false expectations with a project. For this I suggest you always do a market study covering the project, namely the extent to which medium can have the project and then if you try to improve it and make it grow, but do not generate excessive expectations from the start (which does not mean not be eager to do) to not let us down at the end and not get the spectacular results we thought we were going to get.

Perfectionism :

I think you should try to always improve, but never to the point of being obsessed with perfection and you never reach it and is more likely to leave things in half baked is not considered perfect. It’s better than not doing them well.

Comparing with others :

Not good nor healthy. One can admire the work of a colleague, but just enough to make an example and inspiration. We cannot do the same thing as they did because the techniques that work for some do not work for others and they will just end up frustrated and discouraged.

Pessimism :

Not all people are positive, there are many who are pessimistic and that makes it very difficult not only on work but life. Believe me when I say that while the world is not pink, it’s not black, nature is wise, some things happen as it should be and others can improve, let us focus on what is within our reach, covering projects that we know we can perform as successfully completing a project to increase our self-esteem.

Unrealistic :

Similar to create false expectations. We have a ground wire, something to remind us how far we can reach so we can work on projects that really are within our reach, and can successfully complete a job and not let down any customer or ourselves. Not bad, but always want to overcome specific and achievable goals.

These are the reasons to beat the discouragement when working. I think these will play the biggest roles. Trying to improve and change is always good.

Designing is like cooking. A good chef not only knows the recipe, for a delicious food to come out, it must be done with courage and love, and the designer is just the same … it is not enough to know the theory. We must practice, we have to like what we do, we have to be willing to implement the project, we need to be motivated to work as a freelancer.

Things to remember before launching a site

I come across an excellent post that outlines 8 points that designers often forgot when creating a new site. Do we look at it? So often these are the kind of things that are inadvertently overlooked.

1. Include Google Analytics


Whatever the statistics system we prefer, I personally have no doubt that this is the most reliable today. Installation is extremely simple and only requires us to login to our gmail and insert the analytics code to the site. Within hours, visits and general statistics of our website are recorded.

2. Browser Testing


We must not forget that while you may be able to use Chrome, some people still prefer Firefox, Opera or the worst (and let’s face it, especially in those who may not know too much about the Internet: p), Explorer. It is important that we take time to test our project in these major browsers, thus ensuring the desired cross browsing. For this we can use services like BrowserShots.

3. Testing on mobile


Smartphones are now everywhere and every day more people surf the Web and reviewing sites from this platform. So no doubt we added this to the list of points required before the official release of our sites. Mainly, the idea is that despite being a much smaller device than a PC, we can offer convenience and accessibility to the user.

4. Error Page


The page “default” error 404 does not look good and it is a must to create a page for everyone working in the field. Perhaps add links to other content can help the reader not to leave the site and can find something that interests them.

5. Meta description


Meta Descriptions and Meta tags are an important part in the positioning of a site, and always think ideally to pay attention to the given words.

6. Favicon


I admit that this is one of the most striking points. It’s annoying to enter a site and see that it has no favicon, thus, giving aspect that the site is not yet finished. A favicon is just easy to make and this image in the tab identifies the loading our site visually. DynamicDrive has an easily usable tool if you need one.

7. Site map


The sitemap will make our site properly indexed faster, something we all seek when we started a new project. There are several types of generators, and even WordPress plugins handle the job.

8. Validate HTML


A clean and valid code always improves the stability of the site as well also be a good place to improve the SEO aspect of it.