How to make your designs sellable?

1. Understand and know the nature of the client.

The first step is to know your client especially his taste, because in the end he shall choose the design, and we save time if from the beginning our design is based on the client’s taste. Of course we can provide our touch of originality, but basically the nature of the client must be reflected in the design.

2. Consider some of the client’s design brief

Sometimes it’s good to hear ideas and instructions what the client has to offer. Paying attention to their ideas and instructions can lead us to perform a job that suits your needs.

3. Go with a good idea and concept

It is very clear that we will not design something with the idea that the customer does not want, we will always do our best to design the project to his expectation. From the interviews I personally (either interview via chat, video call or staff) have, I try to go with ideas and proposals already defined by the customer to know that we are working on his project.

4. Make a visually appealing design

It is good to keep the norms and applied theory. There are design rules, and most designers know them, but sometimes rules are made to be broken, and sometimes we have to break the rules to achieve visually appealing designs, make it bold and stand out.

5. Show only the best work

As a portfolio, it is important to show only the best jobs. Not just to hide those works of which we are not 100% proud of but also to make a summary of quality content containing our best work.

6. Have a good justification for designs

There are times when the rules are necessary and it will allow us to apply a proper justification for each design presented. This shows to have a good reason that we know what we are working and designing.

7. Learning to defend our designs

It is not always to have our submitted design please the customer and this becomes important to have the justification and knowledge about the work done. We must learn that although the customer is “always right” we can defend and justify the design presented so that the client understands and accepts, without imposing something that does not like.

8. Be patient with your customers

Patience over all things. Answer your customer’s questions and doubts a number of times as necessary. Clarify guidelines and forms of work, budgets. Be organize and respect deadlines. This really helps the customer not to get impatient.

9. Comment Request

In meetings, it is important to talk to the client. Asking for comments is a good technique to know what the client thinks about the design presented and what he intends.

10. Do not display too much content

Sometimes a few concise words and images convey more information than a plain text length and a composite picture of many figures. An overloaded design tire the user’s view and this does not display the most relevant information quickly. It loses interest and does not look at the brochure. The design should contain the most relevant information clearly and prominently.

11. Complete design-time or before deadline

It is always important to be ahead of deadlines. Not only speaks well of us as professionals, but allows us to have a margin of error and gives us time to correct it.

12. Suggest a good production plan

After completion of the work, the client may suggest other ways to improve production. It is important to not just stick with what we were asked but to offer more and explain why it would be good to add or modify certain aspects.

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